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Survey To Find Out What Female Mountainbikers Want

by Sacredrides.com [September 10, 2010]

Survey To Find Out What Female Mountainbikers WantSacredrides.com recently conducted a survey among 710 women to gain a better understanding of their motivation for mountainbiking.

Some key results of the study are:
The vast majority of mountain biking women participate in numerous other outdoor pursuits
90% of respondents got into the sport through an invitation by a friend or partner/spouse
Enjoying nature and building friendships wins over competition as a motivation to ride
Mountain biking needs to soften its image to connect with more women
Intimidation and fear of injury are keeping many women off the trails
One of the best ways to grow the sport would be through women inviting other women to give it a try

The study provides important insights for the mountain bike industry.

To read the full study and/or download the PDF, visit http://www.sacredrides.com/womenmtb/